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Introduction

Text marketing is a powerful tool for engaging loyal shoppers. Use this guide to set up Vori’s built-in campaigns and learn best practices for driving store visits. Campaign Types Vori offers four built-in preset campaigns. Each campaign type serves a different purpose and performs best when set up thoughtfully.
For more details on setting up automated campaigns in Vori, view the full guide: How to Set Up Automated Campaigns.

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1. Welcome Message

Triggered automatically when someone joins your loyalty program. Example:
✨ Thanks for signing up for the [STORE NAME] Loyalty program! We send occasional exclusive offers to our members. To say thank you for signing up, we’d like to give you a $5 off coupon you can use on your next visit. 💞 If you don’t want to receive messages, simply reply STOP to opt-out. Standard message and data rates apply. See you soon!
  • Best Practice: Turn this message on as soon as you launch your loyalty program. It’s your first chance to engage a shopper via text—make it count! Include a small welcome offer to encourage an immediate visit and let them know they’ll continue receiving exclusive deals.
  • Offer idea: $5 off your next visit, expires in 10 days.

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2. Explore the Store

This campaign encourages loyalty shoppers to explore more of your store and increase their basket size.
Vori’s marketing AI sends personalized coupons a few times per year to select loyalty members. Each coupon includes a minimum spend amount slightly above the shopper’s typical basket size—motivating them to spend more on their next visit.
You control:
  • Discount amount- (5%, 10%, or 15%)
  • Frequency- (2, 4, or 6 times per year)
  • Coupon duration- (number of days the offer is valid)
Example:
Hey from  [STORE NAME]  👋 We’d really like you to check out more of what our store has to offer, so here’s a discount to help. Show this coupon to the cashier for extra savings. We hope to see you soon! Reply STOP to opt-out.
  • Best Practice: Keep the message short, friendly, and focused on the value of discovering more during their next visit.
  • Example Offer: 4 times per year, customers with an average basket of 33.00willreceiveacouponfor33.00 will receive a coupon for 4.00 off when they spend $40.00 or more valid for 7 days.

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3. Come Back

Offer shoppers who haven’t visited the store in a while an incentive to come back. Example:
Long time no see! We miss you at  [STORE NAME]. Here’s a coupon to save on your next visit. Show this message at checkout—we’d love to see you soon! Reply STOP to opt-out.
  • Best Practice: Keep the tone warm and casual. Include a sense of urgency by setting a short coupon expiration.
  • Offer Idea: 5offon5 off on 35, valid for 7-10 days to capture the customer’s weekly shopping window.
Vori recommends sending this campaign when a customer hasn’t shopped in 10-14 days, but the timing of the message is customizable.

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4. Anniversary

Thank shoppers on their anniversary of joining the program. Example:
🎉 Happy Anniversary! You’ve been a loyalty member at  [STORE NAME] for  [X YEARS]  now. Show this message at checkout for a little something from us to say thanks! Reply STOP to opt-out.
  • Best Practice: Celebrate the milestone, reinforce their loyalty, and thank them for being part of the store’s community.
  • Offer Idea:  Free treat, 5coupon,or105 coupon, or 10% off on 100.