Send High-Converting Holiday Custom Campaigns

What Are Holiday Campaigns?

Holiday campaigns are custom SMS campaigns tied to major events or long weekends. They are highly effective because they motivate shoppers to visit your store during peak times by leveraging a shared celebration.

They drive weekend or event-based sales.
They promote seasonal products (e.g., produce, gifts, party items).
They encourage shoppers to stock up before celebrations.

Best Practices for Sending Holiday Campaigns

Holiday shoppers are stressed, busy, and looking for solutions. Your messages should feel like a helping hand rather than just another ad.

Inject Holiday Cheer into Your Copy: Don’t just say “Sale.” Use words that evoke emotion, like Celebrate, Gather, Feast, Treat, and Warmth.
Time it for the “Last-Minute Rush”: Unlike regular weeks, holiday volume peaks 2–3 days before the event. Send your campaign on Wednesday or Thursday for weekend holidays to catch shoppers planning their big meals.
Use Themed Emojis to Stand Out: Replace generic indicators with seasonal visuals. A 🦃, 🎄, or 🎆 catches the eye faster than text alone.
Solve the “Host’s Dilemma”: Frame your offer around hosting or gifting. Instead of just “Chips on sale,” try “Stock up for your party guests.”
Create “Deadline” Urgency: Align your expiration window exactly with the holiday. (e.g., “Offer ends Thanksgiving Morning” is more powerful than “Offer ends in 2 days”).
Respect the Family Time: Avoid sending messages on the actual holiday (e.g., Christmas Day or Thanksgiving Day) unless you are open for emergency supplies.

⚠️Caution: Always include “Reply STOP to opt-out” in every message.

How to Choose Your Coupon Type

Holiday SMS campaigns work best when they target the specific way people shop during the season (stocking up for parties vs. buying small treats).

Coupon Type	Best Use Case	Suggested Offer to Start
Transaction Discount	The “Big Shop” Incentive. Best for major food holidays (Thanksgiving, July 4th) where basket sizes double.	$3 OFF$ 25 or $5 OFF$ 50 or $10 OFF$ 100
Transaction Percent	The “Gift & Garnish” Booster. Encourages shoppers to add high-margin extras like fancy cheeses or wine to their cart.	5% OFF total purchase (with a set minimum)
Single Item Discount	The “Traffic Driver.” Deeply discount a staple item (e.g., Butter, Eggs, Cranberry Sauce) to get them in the door.	$2 OFF 1 specific SKU (must be selected in Back Office)
Single Item Percent	The “Treat Yourself” Deal. Best for high-margin seasonal treats like bakery items or specialty chocolates.	15% OFF [Bakery/Dessert Item]

✏️Note: Dollar-off offers are predictable. Percent-off discounts can encourage larger spending but require closer attention to margin.

Holiday SMS Templates

Use these templates to quickly build campaigns in Vori. The offer type listed is a suggestion—replace the bracketed product examples with items from your own catalog.

Winter Holidays

Holiday	SMS Template	Offer Type & Example
New Year’s Day	🎇 Cheers to 20XX! 🎇 Start the year fresh with 5% OFF your entire purchase Fri–Mon. Show this text at checkout. Reply STOP to opt-out.	Transaction %
Valentine’s Day	💘 Love is in the Aisles 💘 Treat your sweetheart (or yourself!) to $2 OFF [Chocolate Bar] this week at . A little sweetness goes a long way. Reply STOP to opt-out.	Single item $
Black History Month	✊🏾 Honoring Black History Month ✊🏾 Thank you for supporting our community. Enjoy $3 OFF your total purchase through Sunday. Reply STOP to opt-out.	Transaction $
Kwanzaa	🕯 Light the candles, not your wallet🕯Take $2 OFF your pantry staples this Kwanzaa weekend. Reply STOP to opt-out.”	Single item $
Hanukkah	✡ Hanukkah Savings ✡ Light up your weekend with 5% OFF your total purchase at . Grab celebration essentials while the deal lasts. Reply STOP to opt-out.	Transaction %
Christmas / Holiday Season	🎁 A gift from 🎁 Consider this your early present: $5 OFF your whole purchase this holiday weekend. Show at checkout. Reply STOP to opt-out.<br/><br/>🎁 The holiday magic starts now! 🎁 Unwrap a treat — $ 5 OFF your total purchase Fri–Mon! Show this text at checkout. Reply STOP to opt-out. 🎄 Stock Up for the Season 🎄 Big meals, cozy nights, and holiday gifting — it all starts here. Take $5 OFF your total purchase Fri–Mon! Reply STOP to opt-out.	Transaction $

Spring Holidays

Holiday	SMS Template	Offer Type & Example
Easter / Passover	🌷 Spring Savings Are Here! 🌷 Get $3 OFF your entire purchase Fri–Sun. Reply STOP to opt-out.	Transaction $
Eid	🕌 Eid Mubarak! 🕌 Wishing you joy & abundance. Celebrate with $2 OFF [Baklava Pastry Pack]. Reply STOP to opt-out.	Single item $
Holi	Happy Holi! Color your cart and enjoy 10% OFF [Snack Mix / Namkeen] today–Sunday. Reply STOP to opt-out.	Single item %
Mother’s Day	💐 Celebrate the moms in your life 💐 Enjoy 10% OFF fresh bouquets through Sunday. Reply STOP to opt-out.	Single item %

Summer Holidays

Holiday	SMS Template	Offer Type & Example
Memorial Day	🇺🇸 Memorial Day Savings 🇺🇸 Kick off summer with $5 OFF your total purchase this long weekend. Reply STOP to opt-out.	Transaction $
July 4th	🎆 Boom. Pop. Sizzle 🎆 Enjoy 10% OFF [Steak or Burger Patties] this July 4th! Reply STOP to opt-out.	Single item %
Labor Day	🇺🇸 Happy Labor Day 🇺🇸 Rest, recharge & enjoy $3 OFF your total purchase. Reply STOP to opt-out.	Transaction $
Back-to-School	📚 Back-to-School Deals 📚 Get $2 OFF [Lunchbox Snack Item]. Show at checkout. Reply STOP to opt-out.	Single item $

Fall Holidays

Holiday	SMS Template	Offer Type & Example
Thanksgiving	🦃 Turkey isn’t the only thing on sale this Thanksgiving 🦃 Enjoy $5 OFF your total purchase now through Monday. Reply STOP to opt-out.	Transaction $
Veterans Day	🇺🇸 Honoring all who serve 🇺🇸 Thank you for your courage & dedication. Enjoy 5% OFF your entire purchase this weekend. Reply STOP to opt-out.	Transaction %
Diwali	🪔 Happy Diwali 🪔 Enjoy $2 OFF [Sweet Treat or Mithai Box] and other snacks that spark joy this Fri–Mon. Reply STOP to opt-out.	Single item $
Black Friday	🛍 Skip the Mall, Shop Local! 🛍 Our biggest sale! Get $7 OFF your total purchase through Monday at . Reply STOP to opt-out.	Transaction $
Cyber Monday	💻 Digital Deal Alert! 💻 Save smart without leaving home! Get 10% OFF your entire purchase today only at . Reply STOP to opt-out.	Transaction %

​What Are Holiday Campaigns?

​Best Practices for Sending Holiday Campaigns

​How to Choose Your Coupon Type

​Holiday SMS Templates

​Winter Holidays

​Spring Holidays

​Summer Holidays

​Fall Holidays