Design Your Own Tags

Every promo tag and every standard retail tag your store hangs ends at the shelf. Vori’s tag designer lets you build the exact label your store wants — with your fonts, your logo, and your layout — then reuse it every time you run that kind of deal or need that retail tag again. Design a template once, and it’s ready to print for every product that needs it, all week, every week.

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Where to Find the Tag Designer

Go to Tags → Templates in the left-hand menu, then select New Template.

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Start a New Template

1. Name your template. Pick something that tells you what it’s for later, like “TPR — Yellow Tag” or “EDLP — Everyday Low Price.”
2. Choose a Template Type. This maps your template to a specific promotion or retail offer type — Price Reduction, Buy X Get Y, Mix & Match, and more. Every promo type and standard retail tag can have its own template.
3. Choose a Label Stock. Vori preloads standard sizes and brands you likely already buy from, including Avery, Online Labels, and RTI — with common sheet layouts like 24-up and 32-up included. Some stock includes a pre-printed color region shown on the canvas for reference only; that color doesn’t get sent to your printer.
4. Choose an orientation: wide or tall. Each option is labeled with the tag’s exact dimensions — for example, 2.625” × 1” (wide) or 1” × 2.625” (tall). This matters most on larger formats (2” × 4”, 3” × 4”) where you might want a wide layout instead of a hanging tall “dangler.”

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Add Elements to Your Tag

Once you’ve picked a Template Type and stock, you can add four kinds of elements to the canvas: Dynamic fields, like Product Name or Retail Price. Style each field with font, size, color, and stroke color. Turn on strikethrough to cross out a regular price above a lower promo price — a common convention for markdown tags. Resize the field’s box to control text wrapping, so a long product name wraps instead of running off the tag. Static text, for anything that doesn’t change from product to product, like “Member Price!” Add it from the Text panel. Images, like your store logo. Resize and position freely. Shapes, for basic design accents like color blocks or dividers. If your label stock already has your logo pre-printed on it, toggle an image or shape to Hidden on print — it stays visible on the canvas so you can design around it, but it won’t print twice. Layer and position all four element types anywhere on the tag.

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Preview Before You Save

Use the Preview with a product field to search a real product by name or barcode and see exactly how that item will look on the tag — including long product names and special characters. When the layout looks right, save the template.

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Build Once, Duplicate for Every Deal Type

Many grocers use a distinct label design for each kind of deal, so shoppers learn to recognize a markdown tag versus an everyday-low-price tag versus a manager’s special at a glance. Open the ⋯ menu on an existing template and select Duplicate to start a new template from it instead of a blank canvas.

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How to Use Custom Tag Templates

This designer is built for product-linked tags — labels and shelf talkers, for both promo tags and standard retail tags, that pull in live product data like name and price. It isn’t meant for general in-store signage that doesn’t reference a specific product, like a holiday banner or a “Welcome” sign. For that kind of signage, a general design tool like Canva is a better fit. ✏️ Note: Templates you build here only apply to tags printed from Back Office to a desktop-connected printer. They don’t apply to labels printed from a handheld through the VoriOS app, or to electronic shelf labels (ESLs) — those use their own separate label formats.

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Next Steps

Once you have a template, assign it to the products that should use it. See Assign Tags to Products to learn how to set a template on a single product, a whole product group, or automatically by Product Rule.