Understanding SMS campaign reporting is crucial because it enables you to track the effectiveness of your SMS marketing efforts, make data-driven decisions, and maximize return on investment (ROI).

Navigate to Reporting ➡️ Shoppers ➡️ Campaigns
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Select your preferred date ranges to see the number of coupons sent through Come Back and Explore the Store messages.

This chart displays the number of failed coupon deliveries, expired coupons, pending coupons, and redeemed coupons.​

Shows the redemption rate as a percentage of coupons successfully sent out for each campaign.

Total sales generated from orders that included coupon redemptions.

Average basket size for orders with coupon redemptions.

💡Highlights the net sales contribution of the Come Back campaign during the selected date range.

Displays SMS costs and audience reach, detailing the number of customers who returned and made purchases using a coupon. Additionally, it shows how many customers engaged further, along with the total net sales attributed to these revived transactions.

Provides a visual overview of all coupons sent, detailing the quantities that have expired, been used, and are pending usage. It also includes the visit count for shoppers who "Came Back Further"

The chart displays the number of days that passed between the coupon being sent and its redemption. It may be beneficial to review this to determine the optimal duration for coupon validity.

Shows the increased purchase frequency of resurrected shoppers, measured by the number of orders per year before and after coupon redemption. Reviewing the data in this chart can help identify if the campaign was successful in improving customer retention.

💡Highlights the net sales contribution of the Explore the Store campaign during the selected date range.
Displays SMS costs and audience reach, detailing the number of customers who made purchases using a coupon. Additionally, it indicates how much more the shopper spent in comparison to their average spending.
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Provides a visual overview of all coupons sent, detailing the quantities that have expired, been used, and are pending usage. Also includes the visit count for shoppers who "Came Back Further" and the impact on Basket lift.

This chart displays the number of days that passed between the coupon being sent and its redemption. It may be beneficial to review this to determine the optimal duration for coupon validity.

Compares a shopper's average basket size before coupon use, at the time of coupon redemption, and after their return. Reviewing this data helps retailers identify changes in shopper behavior and the impact on basket sizes.

You can filter the data by date range and campaign to refine your results.

These charts display the total number of coupons used per campaign, represented in both absolute numbers and percentages. Additionally, you can view the total sales generated from coupons, as well as the average basket size for these transactions.

Provides a visual overview of all coupons sent, detailing the quantities that have expired, been used, and are pending usage.

The chart displays the number of days that passed between the coupon being sent and its redemption. It may be beneficial to review this to determine the optimal duration for coupon validity.

Compares a shopper's average basket size before coupon use, at the time of coupon redemption, and after their return. Reviewing this data helps retailers identify changes in shopper behavior and the impact on basket sizes.

Shows the increased purchase frequency of shoppers, measured by the number of orders per year before and after coupon redemption. Reviewing the data in this chart can help identify if the campaign was successful in improving customer retention.