Viewing loyalty metrics is crucial for businesses aiming to understand and improve customer retention and satisfaction.

To navigate to this page, click on Loyalty button and then onto Insights tab.

The top of the page displays the current total number of members, the cumulative points balance for all members, and the average points balance. You can also filter by different date ranges.

💡 Provides retailers with insights into how loyalty influences customer spending and increases store visit frequency following program enrollment.

To obtain these components, we analyze shopper behavior by comparing their activities before and after joining as members. This involves identifying shoppers with unique card fingerprints who have made at least one purchase both before and after membership enrollment. (The sign-up order is not included in this analysis).

These charts shows the average basket & orders/year before vs after sign up to the loyalty program.

Overview of total sign-ups, average orders per member, and orders per returning member for the selected date range.
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The first graph shows points earned and points that were redeemed per day.

The pie chart will provide you with a summary of the total points redeemed per loyalty reward.

The data within these charts provide a visual comparison between Loyalty Members and Non-Members, focusing on key metrics such as basket size, order count, and net sales.