Campaign messages are a great way for a store to engage their loyal shoppers. With this feature, you'll be able to send SMS messages & coupons to all of your customers that have signed up for your loyalty program.

To get started, navigate to the Campaigns page.

Automated Campaigns

Automated campaigns are a powerful engage tool that only requires a one-time setup by the store. Once enabled, Vori does all the work to ensure that qualifying members get your messages based on meeting certain criteria (such as a number of visits, or an anniversary). We have pre-filled the campaign templates with our suggested offers and messages to help simplify the setup even further. Even though we’ve provided suggested text and offers, you can still adjust each one to better fit your preferences.

To start, you can turn any campaign on or off using the toggles.

Note: Vori tracks shopper frequency, average basket size, and sign up date.

Welcome Message

Customers receive this automated message upon enrollment in your loyalty program. Within this message, you can include free items or discounts. You can customize this message but we recommend you keep the last sentence "Message & data rates apply. Text STOP to opt-out" as this will help you avoid getting flagged for sending spam by the mobile carrier networks.

Explore the store

Vori's marketing AI will issue coupons that are tailored to drive shoppers to spend more than they typically do. Coupon rates and frequencies have been pre-configured; stores simply need to select from the available options. The goal of this campaign is to increase customers' basket sizes and gradually shift their purchasing habits over time.

Come back

This message can help businesses effectively re-engage with their customers, potentially improve customer retention, and drive sales. Messages will be sent according to the duration of the shopper’s absence from the store and will include a coupon offer. You can choose between a dollar amount or a percentage discount, and enter a minimum spend required to qualify for the discount (optional).

Anniversary

Shoppers will receive this message on the anniversary of their signup date to the loyalty program. You can include a free item or transaction discount.

Custom Messages

In addition to automated campaigns, you can also create your own unique campaign messages. These are best used to highlight things happening in the store (ex. vendor days, or block parties). With a custom message, you can set the timing for message delivery, customize your message, and attach images and coupons.

Steps:

To create a custom message, tap onto Create Message in the top right hand corner.

Send Date & Time: Choose when messages are delivered to loyalty members (Refer to the notes at the bottom of the page for details)

Name: Give your campaign a name for easy identification

SMS Message: Insert the message for your customers into this section.
- Select Store Name to add to your message
Add Image: Upload pictures from your computer or use the image search tool to add more visual context. After selecting an image, you have the option to Preview or Remove the picture. (max file size 700 KB)

Add Coupon: Refer to the text below for instructions on how to Create a Coupon
SMS preview: This preview includes the message and any content that was added.

Mobile # to send test message: Send yourself a test message before you message all of your customers.
Note: Save the message before entering your mobile number.

Create a Coupon

Coupon Type	Objective	Description of workflow
Item discount	Offer $ amount off of an item	Select item Enter $ amount off Enter minimum spend (optional) Enter coupon validity period
Item percent off	Offer % off of an item	Select item Enter % off Enter minimum spend (optional) Enter coupon validity period
Transaction discount	Offer $ amount off of an order	Enter $ amount Enter minimum spend (optional) Enter coupon validity period
Transaction percent off	Offer % off of an order	Enter % Enter minimum spend (optional) Enter coupon validity period
Free Item	Offer free item	Select item Enter quantity Enter coupon validity period

ℹ️ The helper text provides a breakdown of the coupon being offered to the customer.

Opting Back In

If a customer has opted out of receiving SMS campaigns messages by texting STOP, they can opt back in by texting START to the same number.

Additional Notes:

The optimal time to send SMS messages is generally from 10 AM to 2 PM. Messages default to 12 PM but can be changed.
Carrier networks often impose quiet hours—typically from 8 PM to 8 AM—to prevent marketing messages from disrupting recipients during late or early hours.