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The SNAP Incentives Program — known as Double Up Food Bucks in Oregon and Mississippi, and Food Bucks in California — lets your shoppers earn a coupon when they pay for eligible items with Supplemental Nutrition Assistance Program (SNAP) Electronic Benefit Transfer (EBT) funds. They can then use that coupon on a future visit to buy more eligible foods. Screenshot 2025-11-13 at 2.29.27 PM ✏️ Note: This feature is enabled for Oregon, Mississippi, and California programs only.

How the program works

These programs are designed to double a shopper’s spending power on fresh foods. The way Vori issues incentives follows the program rules set by each state.
  • A shopper pays for eligible items with SNAP EBT.
  • After payment, the Point of Sale (POS) prints a coupon equal to the SNAP dollars spent on eligible items (up to the program’s maximum).
  • The shopper uses that coupon on a future transaction to buy more eligible foods.
✏️ Note: Incentives are issued as a dollar amount, not a percentage discount. A shopper who spends 10inSNAPoneligibleitemsearnsa10 in SNAP on eligible items earns a 10 coupon for their next visit — they receive 20ofvaluefor20 of value for 10 spent. This is not a 50% discount applied to the same transaction.

Setting Up Product Eligibility

You must correctly flag products as eligible for earning or redeeming benefits based on your state’s program rules.

Prerequisite: enable EBT

To activate the SNAP Incentive flags, EBT must be enabled at the Department or Sub-Department level.
  • If EBT is Disabled for a product or department, the SNAP Incentive Earnable and SNAP Incentive Redeemable toggles will be grayed out and unavailable. Back Office Department settings showing the SNAP Incentive Earnable and Redeemable toggles greyed out when EBT is disabled, then becoming editable when EBT is enabled

Configuring eligibility flags

There are two primary eligibility flags used for SNAP Incentives:
  • SNAP Incentive Earnable: Products purchased with SNAP that allow the shopper to earn a coupon or benefit (e.g., all fresh produce purchases).
  • SNAP Incentive Redeemable: Products on which the earned coupon or benefit can be applied for a discount (e.g., local produce only).

Methods for marking eligibility

You can mark a product as eligible in three ways:
  1. Department Inheritance: Set eligibility at the Department or sub-department level. All products within that section will inherit the setting. Screenshot 2025-11-14 at 3.19.13 PM
  2. Bulk Change: Use Bulk Actions in the Product Catalog to update eligibility for a selection of products simultaneously. Screenshot 2025-11-16 at 9.18.59 AM
  3. Individual Product Change: Open the Product Detail page for a specific product in the back office to manually toggle the eligibility flags. Screenshot 2025-11-16 at 9.32.53 AM

Shopper Workflow: Earning Benefits at the POS

The process of earning a coupon is tied directly to the shopper’s payment method and the total value of eligible items.

How the coupon amount is calculated

The coupon value equals the SNAP dollars spent on SNAP Incentive Earnable items in that basket, capped at the program’s maximum. Coupon amount = the lesser of:
  • The total SNAP payment applied,
  • The total of SNAP Incentive Earnable items in the basket, or
  • The program’s maximum (e.g., $20 per transaction in Oregon).
💡 Tip: A shopper’s confusion often comes from expecting a percentage discount. The coupon is always a dollar amount based on what they paid with SNAP on eligible items — it is never a percentage applied to the basket. After payment is finalized, a coupon prints automatically at the POS. Screenshot 2025-11-16 at 10.03.26 AM The printed coupon contains:
  • The dollar value of the earned incentive.
  • The expiration date based on the program rules (e.g., 90 days).
  • A concise description or set of rules for using the coupon (as specified by the program administrator). img_4143-1

Edge cases to know

  • EBT balance is lower than eligible item total: If the SNAP-eligible items in the basket cost more than what the shopper has on their EBT card, the coupon is based only on the EBT amount actually spent — not on the full retail price of those items.
  • A coupon was used to lower an item’s price: If a previous coupon reduced the price of a SNAP-eligible item, the next coupon earned is calculated from the reduced price.
  • EBT Cash does not earn coupons: Only SNAP EBT payments earn incentives. EBT Cash payments do not.

Shopper Workflow: Using Coupons at the POS

Shoppers can use coupons for discounts on future purchases of eligible items.

Redeeming coupons

  1. Scan the coupon: The shopper presents the paper coupon. The store scans the coupon’s barcode at the POS.
  2. Discount applied: The coupon value is automatically applied as a discount against products marked SNAP Incentive Redeemable.
  3. Use multiple coupons: Shoppers may use multiple coupons in a single transaction.
  4. Earning and redeeming in the same transaction: If a shopper redeems a coupon and purchases additional eligible foods with SNAP EBT funds in the same transaction, a new coupon is issued for the newly earned amount.

Coupon expiration and value

  • Expiration: Coupons have an expiration date set by the state program.
  • Use it or lose it: Coupons are for single-use only. Any unused dollar value on the coupon (if the coupon value is greater than the total purchase of redeemable items) does not roll over and is lost.
⚠️ Caution: Coupon values are set by the state program. You cannot manually adjust the coupon amount, the expiration date, or the redemption rules in Vori.

Troubleshooting and Best Practices

ConcernResolution
Customer Expects a Same-Transaction DiscountSome older state programs and other POS vendors ran the incentive as a percentage discount applied at checkout. Across all supported states (OR, MS, and CA), Vori issues a coupon for the next transaction instead, per current program rules. The shopper still receives double the spending power — just across two visits.
Coupon Value Looks WrongThe coupon equals the SNAP dollars spent on eligible items, capped at the program max. If a coupon reduced an item’s price earlier, the next coupon is calculated on the reduced price. Check the SNAP Incentives report for full coupon history.
Coupon Payment TypeThe incentive is strictly generated only if the shopper uses SNAP EBT benefits to pay for eligible items (not EBT Cash).
Missing Coupon PrintoutEnsure the POS has enough paper. The coupon prints immediately after payment and is designed to come out before the final receipt.
Customer Lost the CouponIf the shopper loses the coupon, the store can look up the original transaction in the Order Viewer and reprint the coupon (subject to manager approval).
Incorrect Eligibility MarkingReview your state’s program guidelines. The rules often change, so it’s a best practice to regularly check your product flag settings, especially if running a local-only redemption rule.
Transaction RefundIf you refund a purchase that generated a coupon, the Double Up coupon is still valid for the shopper to use.
Coupon Visibility on Transactions PageYou cannot filter the Transactions page by “SNAP Incentive Coupon” because it is a coupon, not a payment method. However, the SNAP Incentives report tracks all coupons redeemed, allowing you to view underlying data.