Create Loyalty Rewards in Vori Back Office

Activating a loyalty program can help increase cart size, encourage repeat visits, and build long-term shopper relationships. Vori makes it easy for you to offer rewards like free items, discounts, and percent-off deals, customized to your store’s goals.

​

Activate Loyalty

To start offering rewards, turn on the loyalty program. Follow these steps to activate Loyalty:

1. In the Back Office, from the left-hand navigation bar, select Shopper Loyalty, then click Rewards.
2. Select the Rewards tab.
3. Click Create Loyalty Program, give your program a name, and select Activate Program.

---

​

How to Structure Effective Rewards

Not sure how much to give away in your campaigns? You want to offer a meaningful incentive without cutting into your profits.

​

Reward Value Analysis

✏️Note: If your margin is only 20%, a 5% reward eats up 25% of profit. If your margin is 10%, it eats half.

​

Recommended Structure

💡Tip: Pro tip: A 3% reward rate is usually the sweet spot for grocers.

---

​

Create a Reward

You can customize rewards by type, earning method, and eligible products. Vori autosaves as you fill out the form — there’s no Save button. Follow these steps to create a Reward:

1. On the Rewards page, select New Reward (top right).
2. Give the reward a Name that shoppers will recognize (e.g., Free Sandwich).
3. Choose the Reward Type:
   1. Item Discount — savings on specific items (a free item, a dollar amount off, or a percentage off eligible products).
   2. Transaction Discount — a basket-level discount (a flat dollar amount or percentage off the total).

💡Tip: We recommend creating 3–5 rewards to offer shoppers a variety of options.

---

​

Item Savings Rewards

Item Savings rewards are now labeled Item Discount in Vori Back Office. Shoppers earn Points (per $ spent) or accumulate Punches (per item purchased) to redeem for product-specific savings.

1. Under Reward Type, select Item Discount.
2. Choose Earned By: Points or Punch Card.
   1. When using Punch Card, the eligible products serve two purposes:
      1. They’re the items that earn punches when purchased.
      2. They’re also the items shoppers can redeem using their punches. For example, if all deli sandwiches are eligible, buying a sandwich earns a punch, and punches can be redeemed for any sandwich on the list.
3. Enter the number of Points or Punches required to redeem.
4. In the Discount field, enter a value and choose how the discount applies from the dropdown:
   1. % Off — the shopper receives a percentage discount on eligible items (e.g., 25% off beverages).
   2. $ Off — the shopper receives a fixed dollar amount off eligible items (e.g., $5.00 off select coffee beverages).
   3. Free Item — the shopper gets eligible item(s) for free. A Quantity field appears next to the dropdown (defaults to 1) so you can control how many items they earn per redemption — e.g., 10 punches earns 1 free sandwich.
5. Under Product Selection, choose how eligible products are selected:
   1. Manual — pick specific products one at a time. Search by name or barcode and select Add to include them. If a product is sold by weight, the reward applies per pound.
   2. Dynamic — the reward applies to any product that matches a set of conditions you define. Click Set Conditions to open the rule builder, then add a condition like Department is Sandwiches to scope the reward to a department or sub-department. Dynamic ranges automatically update as your catalog changes — no list to maintain.

The form autosaves as you go — when you click away from a field, Vori saves it for you.

---

​

Transaction Discount Rewards

Apply a flat dollar amount off the shopper’s basket total.

1. Under Reward Type, select Transaction Discount.
2. Enter the number of Points required to redeem.
3. In the Discount field, enter the dollar amount (e.g., 5.00) and select $ Off from the dropdown.
4. Optionally enter a Min Basket Total — the discount only applies when the basket reaches this amount (e.g., $50 minimum spend).
5. Give the reward a Name that shoppers will recognize (e.g., $5 off your $50 order).

The form autosaves as you go. 💡 Tip: Setting a Min Basket Total can incentivize shoppers to increase their basket size to qualify for the discount.

---

​

Transaction Percent Off Rewards

A percentage off the shopper’s basket total uses the same Transaction Discount form, with the % Off type selected.

1. Under Reward Type, select Transaction Discount.
2. Enter the number of Points required to redeem.
3. In the Discount field, enter the percentage (e.g., 10) and select % Off from the dropdown.
4. Optionally set a Min Basket Total to qualify.
5. Give the reward a Name (e.g., 10% off your $30 order).

💡 Tip: Percent-off rewards offer strong value to shoppers. To protect margins and encourage larger purchases, consider setting a Min Basket Total to qualify for the discount.

---

​

Additional Notes

• Item Discount rewards apply to the highest-priced eligible item by default.
• You can exclude individual items or entire departments (e.g., Liquor or Tobacco) from earning loyalty points or punches in the Product Details page or Department Settings.
  • Excluded items can still be redeemed as rewards if added during reward setup. _(Example: Shoppers won’t earn points on half sandwiches, but they can still redeem a reward to get one for free.) _
• To learn how these rewards appear at checkout, see the Redeeming Loyalty Rewards at the POS article.