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Activating a loyalty program can help increase cart size, encourage repeat visits, and build long-term customer relationships. Vori makes it easy for you to offer rewards like free items, discounts, and percent-off deals, customized to your store’s goals.

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Activate Loyalty

To start offering rewards, turn on the loyalty program. Follow these steps to activate Loyalty:
  1. In the Back Office, from the left-hand navigation bar, select Shopper Loyalty, then click Rewards.
  2. Select the Rewards tab. Find Rewards
  3. In the Program section, enter a name and select Activate Program.
Activate Program

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How to Structure Effective Rewards

Not sure how much to give away in your campaigns? You want to offer a meaningful incentive without cutting into your profits.

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Reward Value Analysis

PointsReward$ Spent to EarnReward %
100$5$1005%
250$10$2504%
500$20$5004%
✏️Note: If your margin is only 20%, a 5% reward eats up 25% of profit. If your margin is 10%, it eats half.
PointsRewardReward %
100$33%
250$72.8%
500$153%
💡Tip: Pro tip: A 3% reward rate is usually the sweet spot for grocers.

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Create a Reward

You can customize rewards by type, earning method, and eligible products. Follow these steps to create a Reward:
  1. Under the Rewards section, select Create Reward. Create Reward
  2. Choose the Reward Type:
    1. Item Savings
    2. Transaction Discount
    3. Transaction Percent Off
💡Tip: We recommend creating 3–5 rewards to offer shoppers a variety of options.

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Item Savings Rewards

Shoppers earn Points (per $ spent) or Punches (per item purchased) to redeem for product-specific savings.
  1. Under Reward type, select Item Savings.
  2. Choose how rewards are earned: Points or Punches.
    1. When using Punches, the selected products serve two purposes:
      1. They’re the items that earn punches when purchased.
      2. They’re also the items shoppers can redeem using their punches. For example, if all deli sandwiches are selected, buying a sandwich earns a punch, and punches can be redeemed for any sandwich on the list.
  3. Enter the # of points or punches required to redeem.
  4. Choose a Reward to redeem:
    1. Free Item
      1. The shopper gets eligible item(s) for free.
      2. Use the  # of items that can be redeemed field to control how many items are included in the reward (e.g., 1 free cake or cookie from select bakery items.). Screenshot 2026-03-03 at 11.27.22 AM
    2. Item Discount
      1. The shopper receives a fixed dollar amount off eligible items (e.g., $5.00 off select coffee beverages.).
      2. Use the Discount field to set the dollar amount. Screenshot 2026-03-03 at 11.31.32 AM
    3. Item Percent Off
      1. The shopper receives a percentage discount on eligible items (e.g., 25% off beverages).
      2. Use the Percentage field to set the percentage discount rate. Screenshot 2026-03-03 at 11.30.51 AM
  5. Click Product Selection to choose eligible items
    1. Search by name or barcode.
    2. If a product is sold by weight, the reward applies per pound.
    3. Select Add Products to include them in the reward.
  6. Add a Reward Name.
    1. Members will see the reward name.
  7. Select Save.

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Transaction Discount Rewards

Apply a fixed dollar amount off the shopper’s total purchase.
  1. Under Reward type, select Transaction discount.
  2. Enter the discount amount (e.g., $5.00).
  3. Set a minimum spend on the discount amount to qualify (optional).
  4. Enter the Points needed to earn rewards needed to redeem.
  5. Name the reward.
  6. Select Save.
💡 Tip: Setting a minimum spend threshold can incentivize shoppers to increase their basket size to qualify for the discount.

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Transaction Percent Off Rewards

Offer a percentage off the shopper’s total purchase.
  1. Under Reward type, select Transaction percent off.
  2. Enter the percentage (e.g., 10%).
  3. (Optional) Set a minimum transaction amount to qualify.
  4. Enter the # of points needed to redeem.
  5. Name the reward.
  6. Select Save.
💡 Tip: Percent-off rewards offer strong value to shoppers. To protect margins and encourage larger purchases, consider setting a minimum transaction to qualify for the discount.

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Additional Notes

  • Item Savings rewards apply to the highest-priced eligible item by default.
  • You can exclude individual items or entire departments (e.g., Liquor or Tobacco) from earning loyalty points or punches in the Product Details page or Department Settings.
    • Excluded items can still be redeemed as rewards if added during reward setup. _(Example: Shoppers won’t earn points on half sandwiches, but they can still redeem a reward to get one for free.) _
  • To learn how these rewards appear at checkout, see the Redeeming Loyalty Rewards at the POS article.