Loyalty
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      1. Vori Help Desk
      2. Back Office
      3. Loyalty

      Create Loyalty Rewards in Vori Back Office

      Create shopper rewards (incentives) to drive repeat visits and boost sales.

      Activating a loyalty program can help increase cart size, encourage repeat visits, and build long-term customer relationships. Vori makes it easy for you to offer rewards like free items, discounts, and percent-off deals, customized to your store’s goals.

      Table of Contents:

      1. Activate Loyalty
      2. How to Structure Effective Rewards
      3. Create a Reward
      4. Item Savings Rewards
      5. Transaction Discount Rewards
      6. Transaction Percent Off Rewards
      7. Additional Notes

      Activate Loyalty

      To start offering rewards, turn on the loyalty program. Follow these steps to activate Loyalty:

      1. In the Back Office, from the left-hand navigation bar, select Loyalty & Marketing, then click Loyalty.
      2. Select the Rewards tab. 
      3. Click + Activate Program. 
      4. In the Program section, enter a name and select Activate Program.

      How to Structure Effective Rewards

      Not sure how much to give away in your campaigns? You want to offer a meaningful incentive without cutting into your profits.

      Reward Value Analysis

      Points

      Reward

      $ Spent to Earn

      Reward %

      100

      $5

      $100

      5%

      250

      $10

      $250

      4%

      500

      $20

      $500

      4%

      ✏️Note: If your margin is only 20%, a 5% reward eats up 25% of profit. If your margin is 10%, it eats half.

      Recommended Structure

      Points

      Reward

      Reward %

      100

      $3

      3%

      250

      $7

      2.8%

      500

      $15

      3%

      💡Tip: Pro tip: A 3% reward rate is usually the sweet spot for grocers.

      Create a Reward

      You can customize rewards by type, earning method, and eligible products. Follow these steps to create a Reward:

      1. Under the Rewards section, select Create Reward.
      2. Choose the Reward Type:
        1. Item Savings
        2. Transaction Discount 
        3. Transaction Percent Off

      💡Tip: We recommend creating 3–5 rewards to offer shoppers a variety of options.

      Item Savings Rewards

      Shoppers earn Points (per $ spent) or Punches (per item purchased) to redeem for product-specific savings.

      1. Under Reward type, select Item Savings.
      2. Choose how rewards are earned: Points or Punches.

        1. When using Punches, the selected products serve two purposes:

          1. They’re the items that earn punches when purchased.

          2. They’re also the items shoppers can redeem using their punches.
            For example, if all deli sandwiches are selected, buying a sandwich earns a punch, and punches can be redeemed for any sandwich on the list.

      3. Enter the # of points or punches required to redeem.
      4. Choose a Reward to redeem:
        1. Free Item
          1. The shopper gets eligible item(s) for free.
          2. Use the  # of items that can be redeemed field to control how many items are included in the reward (e.g., 1 free cake or cookie from select bakery items.).

        2. Item Discount
          1. The shopper receives a fixed dollar amount off eligible items (e.g., $5.00 off select coffee beverages.). 
          2. Use the Discount field to set the dollar amount.



        3. Item Percent Off
          1. The shopper receives a percentage discount on eligible items (e.g., 25% off beverages).
          2. Use the Percentage field to set the percentage discount rate.

      5. Click Product Selection to choose eligible items
        1. Search by name or barcode.
        2. If a product is sold by weight, the reward applies per pound.
        3. Select Add Products to include them in the reward. 
      6. Add a Reward Name.
        1. Members will see the reward name.
      7. Select Save. 

      Transaction Discount Rewards

      Apply a fixed dollar amount off the shopper’s total purchase.

      1. Under Reward type, select Transaction discount.

      2. Enter the discount amount (e.g., $5.00).

      3. Set a minimum spend on the discount amount to qualify (optional). 

      4. Enter the Points needed to earn rewards needed to redeem.

      5. Name the reward.

      6. Select Save.

      💡 Tip: Setting a minimum spend threshold can incentivize shoppers to increase their basket size to qualify for the discount. 

      Transaction Percent Off Rewards

      Offer a percentage off the shopper’s total purchase.

      1. Under Reward type, select Transaction percent off.

      2. Enter the percentage (e.g., 10%).

      3. (Optional) Set a minimum transaction amount to qualify.

      4. Enter the # of points needed to redeem.

      5. Name the reward.

      6. Select Save.

      💡 Tip: Percent-off rewards offer strong value to shoppers. To protect margins and encourage larger purchases, consider setting a minimum transaction to qualify for the discount.

      Additional Notes 

      • Item Savings rewards apply to the highest-priced eligible item by default.

      • You can exclude individual items or entire departments (e.g., Liquor or Tobacco) from earning loyalty points or punches in the Product Details page or Department Settings.
        • Excluded items can still be redeemed as rewards if added during reward setup.
          (Example: Shoppers won’t earn points on half sandwiches, but they can still redeem a reward to get one for free.)