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Send High-Converting Holiday Custom Campaigns

Boost seasonal engagement with ready-to-use SMS messages and quick offer ideas you can send directly from Vori.

What Are Holiday Campaigns?

Holiday campaigns are custom SMS campaigns tied to major events or long weekends. They are highly effective because they motivate shoppers to visit your store during peak times by leveraging a shared celebration.

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  • They drive weekend or event-based sales.

  • They promote seasonal products (e.g., produce, gifts, party items).

  • They encourage shoppers to stock up before celebrations.

Best Practices for Sending Campaigns

Keep your messages short, friendly, and direct. Busy owners and shoppers want the offer up front.

  • Include your store’s name and a clear offer.

  • Use emojis sparingly to support the theme.

  • Limit frequency to 1 message per week max.

  • Send messages between 9 a.m.–12 p.m. or 5 p.m.–9 p.m. (weekdays), or 10 a.m.–12 p.m. (weekends).

  • Use short expiration windows (2–5 days) to create urgency.

⚠️Caution: Always include “Reply STOP to opt-out” in every message.

How to Choose Your Coupon Type

SMS campaigns work best with a clear, time-sensitive incentive. Use your average basket size (found under reporting in the Back Office) to guide your offer amount.

Coupon Type Best Use Case Suggested Offer to Start
Transaction Discount Drives traffic/increases basket size with a fixed dollar amount. $3 OFF $25 or $5 OFF $50
Transaction Percent Scales discount with spending; great for high-spend weekends. 5% OFF total purchase (with a set minimum)
Single Item Discount Clears inventory or promotes specific seasonal items. $2 OFF 1 specific SKU (must be selected in Back Office)
Single Item Percent Targets high-margin categories like produce or bakery. 10% OFF 1 specific SKU

✏️Note: Dollar-off offers are predictable. Percent-off discounts can encourage larger spending but require closer attention to margin.

Holiday SMS Templates

Use these templates to quickly build campaigns in Vori. The offer type listed is a suggestion—replace the bracketed product examples with items from your own catalog.

Winter Holidays

Holiday SMS Template Offer Type & Example
New Year’s Day 🎇 Cheers to 20XX! 🎇 Start the year fresh with 5% OFF your entire purchase Fri–Mon. Show this text at checkout. Reply STOP to opt-out. Transaction %
Valentine’s Day 💘 Love is in the Aisles 💘 Treat your sweetheart (or yourself!) to $2 OFF [Chocolate Bar] this week at . A little sweetness goes a long way. Reply STOP to opt-out. Single item $
Black History Month ✊🏾 Honoring Black History Month ✊🏾 Thank you for supporting our community. Enjoy $3 OFF your total purchase through Sunday. Reply STOP to opt-out. Transaction $
Kwanzaa 🕯 Light the candles, not your wallet🕯Take $2 OFF your pantry staples this Kwanzaa weekend. Reply STOP to opt-out.” Single item $
Hanukkah ✡ Hanukkah Savings ✡ Light up your weekend with 5% OFF your total purchase at . Grab celebration essentials while the deal lasts. Reply STOP to opt-out. Transaction %
Christmas / Holiday Season

🎁 A gift from  🎁 Consider this your early present: $5 OFF your whole purchase this holiday weekend. Show at checkout. Reply STOP to opt-out.

🎁 The holiday magic starts now! 🎁 Unwrap a treat — $5 OFF your total purchase Fri–Mon! Show this text at checkout. Reply STOP to opt-out.

🎄 Stock Up for the Season 🎄 Big meals, cozy nights, and holiday gifting — it all starts here. Take $5 OFF your total purchase Fri–Mon! Reply STOP to opt-out.

 Transaction $

Spring Holidays

Holiday SMS Template Offer Type & Example
Easter / Passover 🌷 Spring Savings Are Here! 🌷 Get $3 OFF your entire purchase Fri–Sun. Reply STOP to opt-out. Transaction $
Eid 🕌 Eid Mubarak! 🕌 Wishing you joy & abundance. Celebrate with $2 OFF [Baklava Pastry Pack]. Reply STOP to opt-out. Single item $
Holi Happy Holi! Color your cart and enjoy 10% OFF [Snack Mix / Namkeen] today–Sunday. Reply STOP to opt-out. Single item %
Mother’s Day 💐 Celebrate the moms in your life 💐 Enjoy 10% OFF fresh bouquets through Sunday. Reply STOP to opt-out. Single item %

Summer Holidays

Holiday SMS Template Offer Type & Example
Memorial Day 🇺🇸 Memorial Day Savings 🇺🇸 Kick off summer with $5 OFF your total purchase this long weekend. Reply STOP to opt-out. Transaction $
July 4th 🎆 Boom. Pop. Sizzle 🎆 Enjoy 10% OFF [Steak or Burger Patties] this July 4th! Reply STOP to opt-out. Single item %
Labor Day 🇺🇸 Happy Labor Day 🇺🇸 Rest, recharge & enjoy $3 OFF your total purchase. Reply STOP to opt-out. Transaction $
Back-to-School 📚 Back-to-School Deals 📚 Get $2 OFF [Lunchbox Snack Item]. Show at checkout. Reply STOP to opt-out. Single item $

Fall Holidays

Holiday SMS Template Offer Type & Example
Thanksgiving 🦃 Turkey isn't the only thing on sale this Thanksgiving 🦃 Enjoy $5 OFF your total purchase now through Monday. Reply STOP to opt-out. Transaction $
Veterans Day 🇺🇸 Honoring all who serve 🇺🇸 Thank you for your courage & dedication. Enjoy 5% OFF your entire purchase this weekend. Reply STOP to opt-out. Transaction %
Diwali 🪔 Happy Diwali 🪔 Enjoy $2 OFF [Sweet Treat or Mithai Box] and other snacks that spark joy this Fri–Mon. Reply STOP to opt-out. Single item $
Black Friday 🛍 Skip the Mall, Shop Local! 🛍 Our biggest sale! Get $7 OFF your total purchase through Monday at . Reply STOP to opt-out. Transaction $
Cyber Monday 💻 Digital Deal Alert! 💻 Save smart without leaving home! Get 10% OFF your entire purchase today only at . Reply STOP to opt-out. Transaction %