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Reporting Category: Shoppers

This article explains how to find and export store Shopper reports within a given period using the Vori Back Office.

Introduction

The Shoppers section of the reporting dashboard provides a comprehensive overview of customer behavior and loyalty activity. It helps you track key metrics such as purchase frequency, average basket size, and loyalty engagement—offering valuable insights into how shoppers interact with your store, both with and without loyalty memberships.

Shoppers

Shopper Trends

This report analyzes customer behavior, purchase frequency, and average basket size. It incorporates data from loyalty members as well as anonymized card fingerprint information.

Loyalty

Viewing Loyalty metrics is crucial for businesses aiming to understand and improve customer retention and satisfaction. The top of the page displays the current total number of members, the cumulative points balance for all members, and the average points balance.

💡 Tip - Loyalty Insight provides a clear view of how loyalty impacts store sales.

These charts offer various visual comparisons of basket sizes and sales between loyalty members and non-members.

Campaigns

The Campaigns report helps you measure the performance and impact of your marketing initiatives. It highlights how different campaign types influence shopper behavior and store performance, including insights into coupons generated, delivery issue details, net sales, and average basket size by campaign type.

To view the impact of Campaigns, click here.

💡 Tip – Use this report to identify which campaign types drive the highest sales and engagement, and to uncover opportunities to refine your customer marketing strategy.