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Build Effective Automated Campaign Messages

Learn how to build and send high-performing SMS campaigns with Vori.


Introduction 

Text marketing is a powerful tool for engaging loyal shoppers. Use this guide to set up Vori’s built-in campaigns and learn best practices for driving store visits.

Table of Contents

Campaign Types 
Vori offers four built-in preset campaigns. Each campaign type serves a different purpose and performs best when set up thoughtfully.

💡Tip: For more details on setting up automated campaigns in Vori, view the full guide: How to Set Up Automated Campaigns.

1. Welcome Message

Triggered automatically when someone joins your loyalty program.

Example:

✨ Thanks for signing up for the [STORE NAME] Loyalty program! We send occasional exclusive offers to our members. To say thank you for signing up, we'd like to give you a $5 off coupon you can use on your next visit. 💞

If you don’t want to receive messages, simply reply STOP to opt-out. Standard message and data rates apply.

See you soon!

  • Best Practice: Turn this message on as soon as you launch your loyalty program. It's your first chance to engage a shopper via text—make it count! Include a small welcome offer to encourage an immediate visit and let them know they’ll continue receiving exclusive deals.
  • Offer idea: $5 off your next visit, expires in 10 days.

2. Explore the Store

This campaign encourages loyalty shoppers to explore more of your store and increase their basket size.

💡 Tip - Vori’s marketing AI sends personalized coupons a few times per year to select loyalty members. Each coupon includes a minimum spend amount slightly above the shopper’s typical basket size—motivating them to spend more on their next visit.

You control:

  • Discount amount- (5%, 10%, or 15%)

  • Frequency- (2, 4, or 6 times per year)

  • Coupon duration- (number of days the offer is valid)


Example:

Hey from  [STORE NAME]  👋 We’d really like you to check out more of what our store has to offer, so here's a discount to help. Show this coupon to the cashier for extra savings. We hope to see you soon!

Reply STOP to opt-out.

  • Best Practice: Keep the message short, friendly, and focused on the value of discovering more during their next visit. 
  • Example Offer: 4 times per year, customers with an average basket of $33.00 will receive a coupon for $4.00 off when they spend $40.00 or more valid for 7 days.

3. Come Back

Offer shoppers who haven't visited the store in a while an incentive to come back. 

Example:

Long time no see! We miss you at  [STORE NAME].

Here’s a coupon to save on your next visit. Show this message at checkout—we’d love to see you soon!

Reply STOP to opt-out.

  • Best Practice: Keep the tone warm and casual. Include a sense of urgency by setting a short coupon expiration.
  • Offer Idea: $5 off on $35, valid for 7-10 days to capture the customer's weekly shopping window. 

💡Tip- Vori recommends sending this campaign when a customer hasn't shopped in 10-14 days, but the timing of the message is customizable. 

4. Anniversary

Thank shoppers on their anniversary of joining the program.

Example:

🎉 Happy Anniversary! You’ve been a loyalty member at  [STORE NAME] for  [X YEARS]  now. Show this message at checkout for a little something from us to say thanks!

Reply STOP to opt-out.

  • Best Practice: Celebrate the milestone, reinforce their loyalty, and thank them for being part of the store’s community.
  • Offer Idea:  Free treat, $5 coupon, or 10% off on $100.