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      How to expand eWIC-eligible products using PLU mapping in the Back Office

      This article explains how to expand eWIC-eligible fresh produce by mapping store products to standard PLUs in the Back Office

      Introduction

      Mapping store-packed or pre-packed fresh produce to standard PLUs (Price Look-Up codes) ensures more items qualify for eWIC. This helps provide more fresh, nutritious options to families using WIC benefits.

      For example, a clamshell container of pre-cut mango may not be recognized by the state’s Approved Product List (APL), even though all fresh produce is eWIC-eligible. By mapping this product to the standard PLU for mango, it becomes available for eWIC transactions—supporting both product movement and healthy food access.

      PLU mapping is especially helpful for:

      • Pre-packed produce in clamshells or bags.

      • Store-packed produce with custom barcodes not found in the APL.

      How to Map a PLU to a Fresh Product

      📹 Watch In Action

      This example shows how to add an override for precut mango in the Back Office. Precut mango may use a store-specific barcode not in the APL. Mapping it to PLU 4959 (standard for mango) makes it eWIC-eligible.

      Directions 

      To map a product in the Back Office to a standard PLU:

      Steps to map a product to a PLU:

      1. Navigate to Product > Product Catalog and locate the item.

      2. Open Product Details.

      3. Check the eWIC tag under Qualified for Federal or State Assistance:
        ✅ Green checkmark = eligible
        ❌ Red X = not currently eligible

      4. If marked with a red X, scroll to the WIC Override section.

      5. Enter the standard PLU in the WIC Override PLU field (e.g., 4959 for mango).

      6. Click Save.

      ✏️ Note -  - After saving, there will still be a red ❌ next to eWIC in the product details page, but as long as the item's PLU is in the WIC override field, then the item will be eligible for eWIC. 

      Tips for PLU Mapping

      • Standard PLUs are universally recognized and often match bulk produce versions.
      • PLUs can be confirmed through suppliers or standard PLU directories.
      • PLU mapping is not required for eWIC launch but helps increase the number of fresh products available for WIC participants.