> ## Documentation Index
> Fetch the complete documentation index at: https://help.vori.com/llms.txt
> Use this file to discover all available pages before exploring further.
# View & Edit Loyalty Member Data
> Learn how to view and edit Loyalty member data, such as account details, point balance, and order history, in the Back Office.
### Introduction
When a customer joins the Loyalty Program, all of their metrics may be reviewed in Back Office. Reviewing customer loyalty provides insight into shopper behavior and helps answer questions about point balances.
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### Navigating to the Loyalty Members tab
1. In Back Office, select `Shopper Loyalty` on the lefthand menu.
2. Select **Members** from the dropdown options.
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### **Searching for a Loyalty member**
Use the search bar at the top left of the **Members** tab to search for a Loyalty member by their phone number.
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### Viewing the details of a Loyalty member
Click on the row of a Loyalty member to open the account page.
Within the account detail page, the following information may be reviewed:
1. **Account Shopping Data** - total visits, average spend, total spend, and point/punch balance.
2. **Point / Punch History** - Historical record of the point / punch accruals and spend for the account.
3. **Contact Information** - Name and phone number.
4. **Orders** - Links to the transaction details of all orders linked to the account.
You can edit a Loyalty member's contact information directly from the **Contact** section of their account page.
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### **Modifying a Loyalty member's point balance**
To modify the point balance of a Loyalty member's account, follow the directions below:
1. On the Loyalty member's account page, select `Modify Balance` on the top right corner of the page.
2. Enter the number of points to modify the balance.
1. To **add** to balance - Enter a **positive** number to add points.
2. To **subtract** from balance - Enter a **negative** number to subtract points.
3. Write a memo note under `Reason for Adjustment`.
4. Select `Update Balance` to update to commit the balance change.
✏️ Note - Loyalty member point balances can only be modified in Back Office.
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### Notes
* Currently, Loyalty members cannot be deleted from the system; however, the loyalty member may opt out of marketing messages at any time by texting back 'STOP'.
## Related topics
- [View Loyalty Program Reporting Metrics](/customer-marketing/loyalty-and-rewards/view-loyalty-program-reporting-metrics.md)
- [Redeem Loyalty Rewards at the POS](/customer-marketing/loyalty-and-rewards/redeem-loyalty-rewards-at-the-pos.md)
- [Reporting Category: Shoppers](/reporting/reporting-category-shoppers.md)