> ## Documentation Index
> Fetch the complete documentation index at: https://help.vori.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Shoppers Join Your Loyalty Program

> Learn what a shopper needs to sign up for your loyalty program and the ways they can join.

A shopper only needs a phone number to join your loyalty program. Their phone number is their loyalty number, so they don't need a card, an email address, or a name to sign up.

***

### What a shopper needs to join

| **Information** | **Required?** |
| - | - |
| Phone number | Required. Each phone number can belong to only one member. |
| First and last name | Optional |
| Email address | Optional |
| Zip code | Optional |
| Birthdate | Optional |

You can add a member's name or email later. See [View & Edit Loyalty Member Data](https://help.vori.com/customer-marketing/loyalty-and-rewards/view-edit-loyalty-member-data.md).

***

### Ways a shopper can join

* **At checkout:** The shopper enters their phone number on the shopper display. If the number isn't already a member, Vori creates the member account on the spot and the cashier screen shows that they signed up.
* **By text:** The shopper texts **JOIN** to your store's loyalty number. A sign-up QR code at the register makes this one tap. See [Generate a QR Code for Loyalty Sign-up](https://help.vori.com/customer-marketing/best-practices/generate-a-qr-code-for-loyalty-sign-up.md).
* **By import:** You upload a list of existing shoppers in Back Office. Phone number is the only required column. See [Format & Import Shoppers & Loyalty Points](https://help.vori.com/customer-marketing/loyalty-and-rewards/how-to-format-and-import-shoppers-and-loyalty-points.md).

New members appear in Back Office under Shopper Loyalty > **[Members](https://app.vori.com/retail/loyalty/members)**.

> [!NOTE]
>
> New members receive your loyalty text messages. A member can stop them at any time by texting **STOP**.


## Related topics

- [Format & Import Shoppers & Loyalty Points](https://help.vori.com/customer-marketing/loyalty-and-rewards/how-to-format-and-import-shoppers-and-loyalty-points.md)
- [Generate a QR Code for Loyalty Sign-up](https://help.vori.com/customer-marketing/best-practices/generate-a-qr-code-for-loyalty-sign-up.md)
- [View Loyalty Program Analytics](https://help.vori.com/customer-marketing/loyalty-and-rewards/view-loyalty-program-reporting-metrics.md)