> ## Documentation Index > Fetch the complete documentation index at: https://help.vori.com/llms.txt > Use this file to discover all available pages before exploring further. # Send High-Converting Holiday Custom Campaigns > Boost seasonal engagement with ready-to-use SMS messages and quick offer ideas you can send directly from Vori. ### What Are Holiday Campaigns? Holiday campaigns are **custom SMS campaigns** tied to major events or long weekends. They are highly effective because they motivate shoppers to visit your **store** during peak times by leveraging a shared celebration. Gemini_Generated_Image_brhn3zbrhn3zbrhn * They drive weekend or event-based sales. * They promote seasonal products (e.g., produce, gifts, party items). * They encourage **shoppers** to stock up before celebrations. *** ### Best Practices for Sending Holiday Campaigns Holiday shoppers are stressed, busy, and looking for solutions. Your messages should feel like a helping hand rather than just another ad. * **Inject Holiday Cheer into Your Copy:** Don't just say "Sale." Use words that evoke emotion, like *Celebrate, Gather, Feast, Treat, and Warmth.* * **Time it for the "Last-Minute Rush":** Unlike regular weeks, holiday volume peaks **2–3 days before the event**. Send your campaign on Wednesday or Thursday for weekend holidays to catch shoppers planning their big meals. * **Use Themed Emojis to Stand Out:** Replace generic indicators with seasonal visuals. A 🦃, 🎄, or 🎆 catches the eye faster than text alone. * **Solve the "Host's Dilemma":** Frame your offer around hosting or gifting. Instead of just "Chips on sale," try "Stock up for your party guests." * **Create "Deadline" Urgency:** Align your expiration window exactly with the holiday. (e.g., "Offer ends Thanksgiving Morning" is more powerful than "Offer ends in 2 days"). * **Respect the Family Time:** Avoid sending messages *on* the actual holiday (e.g., Christmas Day or Thanksgiving Day) unless you are open for emergency supplies. **⚠️Caution:** Always include “**Reply STOP to opt-out**” in every message. *** ### How to Choose Your Coupon Type Holiday SMS campaigns work best when they target the specific way people shop during the season (stocking up for parties vs. buying small treats). | **Coupon Type** | **Best Use Case** | **Suggested Offer to Start** | | ------------------------ | ------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------- | | **Transaction Discount** | **The "Big Shop" Incentive.** Best for major food holidays (Thanksgiving, July 4th) where basket sizes double. | **$3 OFF $25** or **$5 OFF $50** or **$10 OFF $100** | | **Transaction Percent** | **The "Gift & Garnish" Booster.** Encourages shoppers to add high-margin extras like fancy cheeses or wine to their cart. | **5% OFF total purchase** (with a set minimum) | | **Single Item Discount** | **The "Traffic Driver."** Deeply discount a staple item (e.g., Butter, Eggs, Cranberry Sauce) to get them in the door. | **\$2 OFF 1 specific SKU** (must be selected in **Back Office**) | | **Single Item Percent** | **The "Treat Yourself" Deal.** Best for high-margin seasonal treats like bakery items or specialty chocolates. | **15% OFF \[Bakery/Dessert Item]** | **✏️Note**: Dollar-off offers are predictable. Percent-off discounts can encourage larger spending but require closer attention to margin. *** ### Holiday SMS Templates Use these templates to quickly build campaigns in Vori. The offer type listed is a suggestion—replace the bracketed product examples with items from your own catalog. #### Winter Holidays | Holiday | SMS Template | Offer Type & Example | | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------- | | **New Year’s Day** | 🎇 Cheers to 20XX! 🎇 Start the year fresh with **5% OFF your entire purchase Fri–Mon**. Show this text at checkout. Reply STOP to opt-out. | Transaction % | | **Valentine’s Day** | 💘 Love is in the Aisles 💘 Treat your sweetheart (or yourself!) to **\$2 OFF \[Chocolate Bar] this week** at . A little sweetness goes a long way. Reply STOP to opt-out. | Single item \$ | | **Black History Month** | ✊🏾 Honoring Black History Month ✊🏾 Thank you for supporting our community. Enjoy **\$3 OFF your total purchase** through Sunday. Reply STOP to opt-out. | Transaction \$ | | **Kwanzaa** | 🕯 Light the candles, not your wallet🕯Take \$2 OFF your pantry staples this Kwanzaa weekend. Reply STOP to opt-out.” | Single item \$ | | **Hanukkah** | ✡ Hanukkah Savings ✡ Light up your weekend with **5% OFF your total purchase** at . Grab celebration essentials while the deal lasts. Reply STOP to opt-out. | Transaction % | | **Christmas / Holiday Season** | 🎁 A gift from  🎁 Consider this your early present: **$5 OFF your whole purchase** this holiday weekend. Show at checkout. Reply STOP to opt-out.

🎁 The holiday magic starts now! 🎁 Unwrap a treat — **$5 OFF your total purchase** Fri–Mon! Show this text at checkout. Reply STOP to opt-out.

🎄 Stock Up for the Season 🎄 Big meals, cozy nights, and holiday gifting — it all starts here. Take **\$5 OFF your total purchase** Fri–Mon! Reply STOP to opt-out. | Transaction \$ | *** #### Spring Holidays | Holiday | SMS Template | Offer Type & Example | | --------------------- | ------------------------------------------------------------------------------------------------------------------------- | -------------------- | | **Easter / Passover** | 🌷 Spring Savings Are Here! 🌷 Get **\$3 OFF your entire purchase** Fri–Sun. Reply STOP to opt-out. | Transaction \$ | | **Eid** | 🕌 Eid Mubarak! 🕌 Wishing you joy & abundance. Celebrate with **\$2 OFF \[Baklava Pastry Pack]**. Reply STOP to opt-out. | Single item \$ | | **Holi** | Happy Holi! Color your cart and enjoy **10% OFF \[Snack Mix / Namkeen]** today–Sunday. Reply STOP to opt-out. | Single item % | | **Mother’s Day** | 💐 Celebrate the moms in your life 💐 Enjoy **10% OFF fresh bouquets** through Sunday. Reply STOP to opt-out. | Single item % | *** #### Summer Holidays | Holiday | SMS Template | Offer Type & Example | | ------------------ | ----------------------------------------------------------------------------------------------------------------------------- | -------------------- | | **Memorial Day** | 🇺🇸 Memorial Day Savings 🇺🇸 Kick off summer with **\$5 OFF your total purchase** this long weekend. Reply STOP to opt-out. | Transaction \$ | | **July 4th** | 🎆 Boom. Pop. Sizzle 🎆 Enjoy **10% OFF \[Steak or Burger Patties]** this July 4th! Reply STOP to opt-out. | Single item % | | **Labor Day** | 🇺🇸 Happy Labor Day 🇺🇸 Rest, recharge & enjoy **\$3 OFF your total purchase**. Reply STOP to opt-out. | Transaction \$ | | **Back-to-School** | 📚 Back-to-School Deals 📚 Get **\$2 OFF \[Lunchbox Snack Item]**. Show at checkout. Reply STOP to opt-out. | Single item \$ | *** #### Fall Holidays | Holiday | SMS Template | Offer Type & Example | | ---------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------- | | **Thanksgiving** | 🦃 Turkey isn't the only thing on sale this Thanksgiving 🦃 Enjoy **\$5 OFF your total purchase** now through Monday. Reply STOP to opt-out. | Transaction \$ | | **Veterans Day** | 🇺🇸 Honoring all who serve 🇺🇸 Thank you for your courage & dedication. Enjoy **5% OFF your entire purchase** this weekend. Reply STOP to opt-out. | Transaction % | | **Diwali** | 🪔 Happy Diwali 🪔 Enjoy **\$2 OFF \[Sweet Treat or Mithai Box]** and other snacks that spark joy this Fri–Mon. Reply STOP to opt-out. | Single item \$ | | **Black Friday** | 🛍 Skip the Mall, Shop Local! 🛍 Our biggest sale! Get **\$7 OFF your total purchase** through Monday at . Reply STOP to opt-out. | Transaction \$ | | **Cyber Monday** | 💻 Digital Deal Alert! 💻 Save smart without leaving home! Get **10% OFF your entire purchase** today only at . Reply STOP to opt-out. | Transaction % | ## Related topics - [Custom Campaign Messages & Coupons](/customer-marketing/campaigns-and-coupons/custom-campaign-messages-and-coupons.md) - [Build Effective Automated Campaign Messages](/customer-marketing/best-practices/build-effective-automated-campaign-messages.md) - [The Winning Formula for Custom SMS Campaigns](/customer-marketing/best-practices/the-winning-formula-for-custom-sms-campaigns.md)