> ## Documentation Index
> Fetch the complete documentation index at: https://help.vori.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Build Effective Automated Campaign Messages

> Learn how to build and send high-performing SMS campaigns with Vori.

### Introduction

Text marketing is a powerful tool for engaging loyal shoppers. Use this guide to set up Vori’s built-in campaigns and learn best practices for driving store visits.

Campaign Types Vori offers four built-in **preset campaigns.** Each campaign type serves a different purpose and performs best when set up thoughtfully.

**💡Tip:** For more details on setting up automated campaigns in Vori, view the full guide: **[How to Set Up Automated Campaigns](/customer-marketing/campaigns-and-coupons/automated-campaign-messages-and-coupons).**

***

### 1. Welcome Message

Triggered automatically when someone joins your loyalty program.

**Example:**

> ✨ Thanks for signing up for the **\[STORE NAME]** Loyalty program! We send occasional exclusive offers to our members. To say thank you for signing up, we'd like to give you a \$5 off coupon you can use on your next visit. 💞
>
> If you don’t want to receive messages, simply reply STOP to opt-out. Standard message and data rates apply.
>
> See you soon!

* **Best Practice:** Turn this message on as soon as you launch your loyalty program. It's your first chance to engage a shopper via text—make it count! Include a small welcome offer to encourage an immediate visit and let them know they’ll continue receiving exclusive deals.
* **Offer idea:** \$5 off your next visit, expires in 10 days.

***

### 2. Explore the Store

This campaign encourages loyalty shoppers to explore more of your store and increase their basket size.

**💡 Tip -** Vori’s marketing AI sends personalized coupons a few times per year to select loyalty members. Each coupon includes a minimum spend amount slightly above the shopper’s typical basket size—motivating them to spend more on their next visit.

You control:

* **Discount amount-** (5%, 10%, or 15%)

* **Frequency-** (2, 4, or 6 times per year)

* **Coupon duration-** (number of days the offer is valid)

**Example:**

> Hey from  **\[STORE NAME]**  👋 We’d really like you to check out more of what our store has to offer, so here's a discount to help. Show this coupon to the cashier for extra savings. We hope to see you soon!
>
> Reply STOP to opt-out.

* **Best Practice:** Keep the message short, friendly, and focused on the value of discovering more during their next visit.
* **Example Offer:** 4 times per year, customers with an average basket of $33.00 will receive a coupon for $4.00 off when they spend \$40.00 or more valid for 7 days.

***

### 3. Come Back

Offer shoppers who haven't visited the store in a while an incentive to come back.

**Example:**

> Long time no see! We miss you at  **\[STORE NAME]**.
>
> Here’s a coupon to save on your next visit. Show this message at checkout—we’d love to see you soon!
>
> Reply STOP to opt-out.

* **Best Practice:** Keep the tone warm and casual. Include a sense of urgency by setting a short coupon expiration.
* **Offer Idea:** $5 off on $35, valid for 7-10 days to capture the customer's weekly shopping window.

💡**Tip**- Vori recommends sending this campaign when a customer hasn't shopped in **10-14 days**, but the timing of the message is customizable.

***

### 4. Anniversary

Thank shoppers on their anniversary of joining the program.

**Example:**

> 🎉 Happy Anniversary! You’ve been a loyalty member at  **\[STORE NAME]** for  **\[X YEARS]**  now. Show this message at checkout for a little something from us to say thanks!
>
> Reply STOP to opt-out.

* **Best Practice:** Celebrate the milestone, reinforce their loyalty, and thank them for being part of the store’s community.
* **Offer Idea:**  Free treat, $5 coupon, or 10% off on $100.


## Related topics

- [A Better Vori Experience: From Back Office to the POS](/whats-new-in-vori/feature-releases/a-better-vori-experience-from-back-office-to-the-pos.md)
- [Automated Campaign Messages & Coupons](/customer-marketing/campaigns-and-coupons/automated-campaign-messages-and-coupons.md)
- [Custom Campaign Messages & Coupons](/customer-marketing/campaigns-and-coupons/custom-campaign-messages-and-coupons.md)