View & Edit Loyalty Member Data
Learn how to view and edit Loyalty member data, such as account details, point balance, and order history, in the Back Office.
Introduction
When a customer joins the Loyalty Program, all of their metrics may be reviewed in Back Office. Reviewing customer loyalty provides insight into shopper behavior and helps answer questions about point balances.
Navigating to the Loyalty Members tab
- In Back Office, select
Loyalty & Marketingon the lefthand menu. - Select
Loyaltyfrom the dropdown options. - Members is the default tab when the Loyalty tool is opened.

Searching for a Loyalty member
Use the search bar at the top left of the Members tab to search for a Loyalty member by their phone number.

Viewing the details of a Loyalty member
Click on the row of a Loyalty member to open the account page.
Within the account detail page, the following information may be reviewed:
- Account Shopping Data - total visits, average spend, total spend, and point/punch balance.
- Point / Punch History - Historical record of the point / punch accruals and spend for the account.
- Contact Information - Name, phone, and email.
- Orders - Links to the transaction details of all orders linked to the account.
✏️ Note - The contact information for a Loyalty member may be edited by clicking Edit within the Contact section of the account's page.
Modifying a Loyalty member's point balance
To modify the point balance of a Loyalty member's account, follow the directions below:
- On the Loyalty member's account page, select
Modify Balanceon the top right corner of the page. - Select one of the the two options to modify the balance.
Add to Balance- Increase the account's point balance by the specified amount.Subtract from Balance- Decrease the account's point balance by the specified amount.
- Write a memo note under
Reason for Balance Adjustment. - Select
Update Point Balanceto update to commit the balance change.

✏️ Note - Loyalty member point balances can only be modified in Back Office.
Notes
- Currently, Loyalty members cannot be deleted from the system; however, the loyalty member may opt out of marketing messages at any time by texting back 'STOP'.